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Letter

NikkoHotel Newsletter

おもてなしだけで、ホテル業の社長を勤まらない!

»Posted by on May 8, 2014 in Letter | 2 comments

おもてなしだけで、ホテル業の社長を勤まらない!

2020年のオリンピック招致に成功した東京ですが、訪日外国人客数2000万人という目標の実現には、国・地域のブランド戦略が喫緊の課題になりつつある。 日本ブランドとは何か? ホテル業もそうであるように、国際的(世界主要都市に展開する)に日本を代表できる和系ホテルチェーンは一つもないという現実でありながら、ホテル経営は、もうこれから、「おもてなし」だけ強調して、ブランド戦略なき社長業を務まらないという時代に突入しつつある。

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Visit Malaysia Year 2014 May 四月

»Posted by on May 8, 2014 in Letter | 10 comments

Pulau Perhentian May 2014 –  August 2014 Pulau Perhentian, meaning ‘stopover island’, is not to be missed. Situated 21km off the coast of Terengganu, it consists of the islands of Pulau Perhentian Besar and Pulau Perhentian Kecil. Covered by unspoilt jungle, windswept palms, powdery white beaches and surrounded by sapphire blue waters, Pulau Perhentian is a sanctuary for fishermen, migratory birds and of course, discerning holiday- makers. Located just off the edge of the Pulau Redang Marine Park, Perhentian’s coral-fringed waters have excellent underwater seascapes for snorkelling and scuba diving. Arrangements can also be made for island cruises, and boats can be hired to go exploring for private bays and secluded coves. A trip to these...

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捕鯨敗訴で日本政府は今後も国際ルール歪曲に意欲?

»Posted by on Apr 28, 2014 in Letter | 6 comments

捕鯨敗訴で日本政府は今後も国際ルール歪曲に意欲?

鯨敗訴で日本政府は今後も国際法歪曲に意欲?   国際司法裁判所(ICJ)が先月31日、南極海における日本の食売捕鯨を禁止した判決を下した。日本の鶴岡代表は「深く失望している」と述べたが、判決に従う方針を示した。 しかし、日本政府はこれまで創造的に国際法、日本憲法[集団的自衛権] と...

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Visit Malaysia Year 2014

»Posted by on Apr 15, 2014 in English, Letter | 6 comments

Visit Malaysia Year 2014

It’s the nation’s biggest and grandest tourism celebration ever. This is the perfect time to see, feel and experience all the endless possibilities about Malaysia as the year will be packed to the brim with non-stop festivals and events. Borneo Jazz Festival 09 May 2014 – 11 May 2014 The inaugural Borneo Jazz Festival was held in 2006, with the vision of being the leading music festival in the region while promoting tourism to Miri and Sarawak’s northern regions. Not only would visitors have a fun-filled and entertaining experience, the annual event also showcases Miri as a truly cosmopolitan city with fascinating cultural attractions. Venue: ParkCity Everly Hotel, Miri, Sarawak Regatta Lepa 25 Apr 2014 – 27 Apr 2014 Regatta Lepa is an astounding...

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Will Japan abide by Whale Hunting ban & follow international law?

»Posted by on Apr 14, 2014 in Letter | 5 comments

Last month, the World Court in the Hague ruled that Japan’s “scientific” whale-hunting was baloney. It ordered Japan to revoke its “scientific research” permits to all its ships, effectively tying Japan’s fleet to the dock and silencing the cannons and exploding bombs that are the way whales die nowadays. Japan has a history of creatively bending the rules beyond the breaking point of international intent…… Authorities and whalers seem committed to killing whales first and finding a rationale second, and it would be no surprise if the program were tweaked in some meaningless way so they could excuse continued hunting. Or they might say the court’s ruling applies only in Antarctic waters and not the Pacific,...

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ブランド戦略・財テクによる巨大ホテルの誕生

»Posted by on Mar 22, 2014 in Letter | 6 comments

ブランド戦略・財テクによる巨大ホテルの誕生

ランド戦略・財テクによる巨大ホテルの誕生   ヒルトン・ホテルは先週、再上場で公開市場で約190億ドルの価値がある。 日系ホテルが世界中でとても太刀打ち出来ない巨大ヒルトン・ホテルの再上場が世界ホテル業界を変えようとしている。ひいては、第三産業、旅行サービス業に国の競争力までに変革をもたらす可能性を潜めている。 世界中でほぼ主要都市のアイコンにもなっている...

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Strong Brand Name : How To Became Largest Hotel Operator Worldwide

»Posted by on Dec 22, 2013 in Letter | 1 comment

Strong Brand Name : How To Became Largest Hotel Operator Worldwide

  Hilton Worldwide Inc , the world’s largest hotel operator, raised roughly $2.34 billion in its initial public offering last week. That growth came not by expanding Hilton’s empire of company-owned hotels. Instead, the New York private-equity firm has taken a more economical route—renting out Hilton’s brand name to franchisees. This strategy is only executable with strong brand name. Of the 164,000 rooms added by the company since 2006, more than nine out of 10 were franchised, according to Hilton’s securities filings. The strategy is a revved-up version of an increasingly popular tactic in the hotel industry: rent out brand names, booking systems and even loyalty-points programs, collecting a 5% fee on room revenue and avoiding...

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日光: 苏打绿

»Posted by on Apr 15, 2013 in Letter | 2 comments

了迎合了春天的气息,苏打绿从多年来苏打绿大量从未发表过的的创作作品中挑选出适合的主题歌曲,经重新编写后,并集结成表达出春天概念的全新专辑。 《春‧日光》是台灣樂團蘇打綠的第五張專輯,於2009年5月8日在台灣發行。

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